Out of a mother’s hands, life often falls apart. ‘Mom is Powerful’ video campaign reveals a mother’s struggles.

Of mothers and mothering, are you listening? It is our duty to know how we can contribute to public health, and recognize how our stories, particularly when seen at a distance, can amplify public…

Of mothers and mothering, are you listening?

It is our duty to know how we can contribute to public health, and recognize how our stories, particularly when seen at a distance, can amplify public awareness, according to time-release video shared by Every Mother Counts.

Every Mother Counts is a global nonprofit launched by Hillary Clinton to support the United Nations’ Sustainable Development Goals. The goal of the group is to “promote safe motherhood, healthy children and a better future for all,” according to its website.

It launched a campaign named “Mom is Powerful” to distribute mother and daughter selfies to illustrate how mothers feel powerless as they tend to sick babies, miss work to care for children and suffer from burnout. The movement asks participants to choose one photo and connect their message with similar ones in the One Million One Mom Meme gallery.

Mothers are photographed alongside other images from women around the world to remind viewers of the inescapable toll of the pandemic, said Shiza Shahid, founder and CEO of Every Mother Counts. The images were taken by Samuel Smith (a photographer based in Kenya), Merlene Blaquera (a photography and culture director based in Indonesia), Farah Hendi Ibrahim (a photographer from Mali) and Joanne Stone (the founder of a social enterprise called Vitémia).

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